Users will soon have a updated setting that allows them to reduce the quantity of AI-created content appearing in their streams. This move comes as the platform announced that it currently hosts more than 1 billion content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a full-scale rollout. This shift comes amid a surge in AI content, fueled by recent video-generation tools.
The Broader AI Trend
It has been noted that approximately one in 10 of the quickest rising video streams on a competing service only show content made by AI. A significant portion of this material is deemed mass-produced AI material, a label for substandard, factory-style content that is often illogical or surreal.
Based on user feedback that numerous viewers like content created using AI tools, ranging from computer-generated images to science explainers, and we want to give people the ability to adjust the amount of that, based on their own choices,” stated a spokesperson.
Volume and Proportions
The service announced that there are currently over a billion videos on its network tagged as artificially created. In total, over 100 m pieces of content are uploaded to the service daily, making clips made by AI a minor portion of its total content library.
How to Adjust Settings
Members will be capable of decrease or raise the level of AI-generated videos they see by opening the content preference setting in the app and picking “AI-generated content”. Other topics that can already be adjusted under the setting encompass news, clothing, cosmetics, and dance.
Content Labeling and Policies
TikTok’s rules oblige content makers to tag convincing AI-made content, and it bans dangerous deepfakes of public figures or emergencies. Any believable artificial content that is not labeled can be deleted under its user guidelines.
Furthermore, the app will henceforth attach an “AI-made” tag to content created with its own AI tools, or detected by an industry-wide initiative for spotting content made by AI. This action is intended to deter users from seeking to circumvent the labeling process.
Educational Initiatives
TikTok is additionally launching a $2 million educational fund for professionals and organizations to create informative material about ethical AI use. This initiative will assist educational bodies specializing in teaching programming and robotics.
Platform Protection
The platform has supported its content review process, following discussion over plans to make redundant numerous safety staff in the United Kingdom. TikTok is set to eliminate 439 jobs in its content moderation division in the UK capital, with labor groups and internet security professionals expressing worry that people are being substituted by automated systems.
A trust and safety lead explained that people-led review would remain essential, but artificial intelligence can safeguard staff by filtering out the most harmful content before it is viewed by staff. The platform stated a 76% decrease in disturbing and violent content handled by safety staff over the past year due to reliance on its AI tools.
It is vital to combine staff and AI to maintain a secure environment,” she said. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to limit contact with unsafe media as rapidly, which is where a lot of the machine support is making a difference process content quickly.”
